The launch of any new product is a highly collaborative process, involving many business units including design and engineering, distribution, marketing and finance, and finally, the legal team who oversees compliance and ensures protection of the company’s interests. However, the type of product being offered can impact the process considerably. Unlike physical goods and services, online products carry a unique set of business and legal issues. Further, because an online launch tends move quickly and iterate on existing online experiences, it is critical for the business team to be aware of potential pitfalls in order to avoid delays.