--- title: Blog | Outside GC | Merchandise licensing description: Merchandise licensing | The Outside GC blog features practical tips, insights, and other news from Outside GC's experienced on-demand attorneys. Read our latest blog posts here. --- [![logo-small.png](https://62401.hs-sites.com/hs-fs/hubfs/Outside_GC_May_2015/Logos/logo-small.png?width=90&name=logo-small.png "logo-small.png")](http://www.outsidegc.com) - BLOG - ** --- ### Headquarters 501 Boylston Street, 10th Floor Boston, MA 02116 (617)-737-5000 info@outsidegc.com ![hero_news-events.jpg](https://62401.hs-sites.com/hs-fs/hubfs/Outside_GC_May_2015/Backgrounds/hero_news-events.jpg?width=1600&name=hero_news-events.jpg "hero_news-events.jpg") ## ON-DEMAND INSIGHTS [![How To Protect Your Copyrighted Material With the Digital Millennium Copyright Act](https://62401.hs-sites.com/hubfs/DMCA---Digital-Millennium-Copyright-Act---vector-1076129594_1359x776.jpeg) ](https://62401.hs-sites.com/blog/protect-your-copyrighted-material-with-digital-millennium-copyright-act) ## [How To Protect Your Copyrighted Material With the Digital Millennium Copyright Act](https://62401.hs-sites.com/blog/protect-your-copyrighted-material-with-digital-millennium-copyright-act) January 15, 2020 at 9:15 AM - [Merchandise licensing](https://62401.hs-sites.com/blog/topic/merchandise-licensing), Many companies and individuals generate a significant amount of material protected by copyright, including video, print, music and merchandise. Unfortunately, this material can be infringed or “reused” by others with relative ease given the ubiquity of the internet and tech-enabled counterfeiting capabilities. The Digital Millennium Copyright Act (DMCA) offers a means by which copyright holders can seek recourse in the event of infringement. This article will provide a roadmap for leveraging the provisions of DMCA to protect your copyrighted material, starting with a brief history on how this law came into existence. [Continue Reading](https://62401.hs-sites.com/blog/protect-your-copyrighted-material-with-digital-millennium-copyright-act) [![Practical Considerations in Merchandise Licensing Agreements](https://62401.hs-sites.com/hubfs/B-Famous-in-Portobello-Road-472064501_1254x839.jpeg) ](https://62401.hs-sites.com/blog/merchandise-licensing-agreement) ## [Practical Considerations in Merchandise Licensing Agreements](https://62401.hs-sites.com/blog/merchandise-licensing-agreement) October 29, 2019 at 1:19 PM - [Merchandise licensing](https://62401.hs-sites.com/blog/topic/merchandise-licensing), Licensing arrangements are a major source of revenue in many industries, including entertainment, (film, TV, music), sports, corporate brands, and colleges/universities. Each year, rights holders collectively earn billions of dollars from licensing revenue. 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