--- title: Blog | Outside GC | Intellectual Property description: Intellectual Property | The Outside GC blog features practical tips, insights, and other news from Outside GC's experienced on-demand attorneys. Read our latest blog posts here. --- [![logo-small.png](https://62401.hs-sites.com/hs-fs/hubfs/Outside_GC_May_2015/Logos/logo-small.png?width=90&name=logo-small.png "logo-small.png")](http://www.outsidegc.com) - BLOG - ** --- ### Headquarters 501 Boylston Street, 10th Floor Boston, MA 02116 (617)-737-5000 info@outsidegc.com ![hero_news-events.jpg](https://62401.hs-sites.com/hs-fs/hubfs/Outside_GC_May_2015/Backgrounds/hero_news-events.jpg?width=1600&name=hero_news-events.jpg "hero_news-events.jpg") ## ON-DEMAND INSIGHTS [![In-House Counsel’s Role in Optimizing Intellectual Property](https://62401.hs-sites.com/hubfs/The-concept-of-business%2c-technology%2c-the-Internet-and-the-network.-A-young-entrepreneur-working-on-a-virtual-screen-of-the-future-and-sees-the-inscription-Intellectual-property-1223297685_1569x672-1.jpeg) ](https://62401.hs-sites.com/blog/in-house-counsels-role-in-optimizing-intellectual-property-outside-gc) ## [In-House Counsel’s Role in Optimizing Intellectual Property](https://62401.hs-sites.com/blog/in-house-counsels-role-in-optimizing-intellectual-property-outside-gc) November 9, 2022 at 1:33 PM - [Intellectual Property](https://62401.hs-sites.com/blog/topic/intellectual-property), Most businesses realize that intellectual property (IP) is a valuable asset worthy of investment and protection; yet many limit the potential of their portfolio by thinking too narrowly about the full range of IP that is owned and how best to leverage it. Having a clear IP strategy focused upon revenue enhancement can help avoid such limitations, and in-house counsel can play a key leadership role in this work by helping to develop and implement a plan that identifies, protects and monetizes their clients’ IP to the greatest advantage. [Continue Reading](https://62401.hs-sites.com/blog/in-house-counsels-role-in-optimizing-intellectual-property-outside-gc) [![Why Trademark Searches Matter](https://62401.hs-sites.com/hubfs/stock-photo-40071288-intellectual-property.jpg) ](https://62401.hs-sites.com/blog/conducting-a-trademark-search) ## [Why Trademark Searches Matter](https://62401.hs-sites.com/blog/conducting-a-trademark-search) July 30, 2015 at 8:06 AM - [Intellectual Property](https://62401.hs-sites.com/blog/topic/intellectual-property), Trademarks are the bread and butter of corporate IP assets.   They typically represent the largest percentage of a company’s IP portfolio simply because the registration process is relatively inexpensive. However, before you file a trademark application, and certainly well before you introduce your mark to the marketplace, the most important step you should take in preserving a trademark’s value is to conduct a proper trademark search. 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It is not intended to create, and receipt does not constitute, an attorney-client relationship. The contents are intended for general informational purposes only, and you are urged to consult your attorney concerning any particular situation and any specific legal questions you may have. Pursuant to applicable rules of professional conduct, portions of this publication may constitute Attorney Advertising. Outside GC is an innovative approach to legal services for growing and mature businesses. 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