--- title: Blog | Outside GC | infringement description: infringement | The Outside GC blog features practical tips, insights, and other news from Outside GC's experienced on-demand attorneys. Read our latest blog posts here. --- [![logo-small.png](https://62401.hs-sites.com/hs-fs/hubfs/Outside_GC_May_2015/Logos/logo-small.png?width=90&name=logo-small.png "logo-small.png")](http://www.outsidegc.com) - BLOG - ** --- ### Headquarters 501 Boylston Street, 10th Floor Boston, MA 02116 (617)-737-5000 info@outsidegc.com ![hero_news-events.jpg](https://62401.hs-sites.com/hs-fs/hubfs/Outside_GC_May_2015/Backgrounds/hero_news-events.jpg?width=1600&name=hero_news-events.jpg "hero_news-events.jpg") ## ON-DEMAND INSIGHTS [![Using Another’s Trademark in an Advertisement](https://62401.hs-sites.com/hubfs/Trademark-law-on-book%2c-concept-1130688932_1237x853.jpeg) ](https://62401.hs-sites.com/blog/using-anothers-trademark-in-an-advertisement-outside-gc) ## [Using Another’s Trademark in an Advertisement](https://62401.hs-sites.com/blog/using-anothers-trademark-in-an-advertisement-outside-gc) December 16, 2022 at 9:40 AM - [Trademarks](https://62401.hs-sites.com/blog/topic/trademarks), [As previously discussed](https://www.outsidegc.com/blog/using-another-companys-trademarks-outside-gc), use of another company’s trademarks, including those of a competitor, is sometimes possible, even without the owner’s express permission, if the marks are used in a truthful, non-deceptive way as a means of referring to the company which owns the trademarks. Such use is known as “nominative fair use,” which is an affirmative defense provided under U.S. trademark law. [Continue Reading](https://62401.hs-sites.com/blog/using-anothers-trademark-in-an-advertisement-outside-gc) [![Using Another Company’s Trademarks](https://62401.hs-sites.com/hubfs/Trademark-law-on-book%2c-concept-1130688932_1237x853.jpeg) ](https://62401.hs-sites.com/blog/using-another-companys-trademarks-outside-gc) ## [Using Another Company’s Trademarks](https://62401.hs-sites.com/blog/using-another-companys-trademarks-outside-gc) December 14, 2022 at 12:23 PM - [Trademarks](https://62401.hs-sites.com/blog/topic/trademarks), Trademarks are [valuable assets](https://patentgc.com/trademark-searches-matter/) that help companies distinguish their products and services in the marketplace. Their value is so significant that trademark owners will often pursue legal action against others who use their marks without express permission. However, there are situations where third parties can use another company’s trademarks, including those of a competitor, without infringing on the owner’s rights. After all, how else can people refer to trademark owners and their products and services without using the trademarks themselves? [Continue Reading](https://62401.hs-sites.com/blog/using-another-companys-trademarks-outside-gc) ### Subscribe to our Blog ### Popular Posts [View All Posts ›](https://www.outsidegc.com/blog/all) [![Share on Facebook](https://static.hubspot.com/final/img/common/icons/social/facebook-24x24.png)](http://www.facebook.com/share.php?u=https%3A%2F%2F62401.hs-sites.com%2Fblog%2Ftopic%2Finfringement%3Futm_medium%3Dsocial%26utm_source%3Dfacebook) [![Share on LinkedIn](https://static.hubspot.com/final/img/common/icons/social/linkedin-24x24.png)](http://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2F62401.hs-sites.com%2Fblog%2Ftopic%2Finfringement%3Futm_medium%3Dsocial%26utm_source%3Dlinkedin) [![Share on Twitter](https://static.hubspot.com/final/img/common/icons/social/twitter-24x24.png)](https://twitter.com/intent/tweet?original_referer=https%3A%2F%2F62401.hs-sites.com%2Fblog%2Ftopic%2Finfringement%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&url=https%3A%2F%2F62401.hs-sites.com%2Fblog%2Ftopic%2Finfringement%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&source=tweetbutton&text=Blog%20%7C%20Outside%20GC%20%7C%20infringement) [![Share on Email](https://static.hubspot.com/final/img/common/icons/social/email-24x24.png)](mailto:?subject=Check%20out%20https%3A%2F%2F62401.hs-sites.com%2Fblog%2Ftopic%2Finfringement%3Futm_medium%3Dsocial%26utm_source%3Demail%20&body=Check%20out%20https%3A%2F%2F62401.hs-sites.com%2Fblog%2Ftopic%2Finfringement%3Futm_medium%3Dsocial%26utm_source%3Demail) This publication should not be construed as legal advice or a legal opinion on any specific facts or circumstances nor an offer to represent you. 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