--- title: Blog | Outside GC | ESOP description: ESOP | The Outside GC blog features practical tips, insights, and other news from Outside GC's experienced on-demand attorneys. Read our latest blog posts here. --- [![logo-small.png](https://62401.hs-sites.com/hs-fs/hubfs/Outside_GC_May_2015/Logos/logo-small.png?width=90&name=logo-small.png "logo-small.png")](http://www.outsidegc.com) - BLOG - ** --- ### Headquarters 501 Boylston Street, 10th Floor Boston, MA 02116 (617)-737-5000 info@outsidegc.com ![hero_news-events.jpg](https://62401.hs-sites.com/hs-fs/hubfs/Outside_GC_May_2015/Backgrounds/hero_news-events.jpg?width=1600&name=hero_news-events.jpg "hero_news-events.jpg") ## ON-DEMAND INSIGHTS [![Incentive Equity Plans and Startup Fundraising](https://62401.hs-sites.com/hubfs/iStock-546200366.jpg) ](https://62401.hs-sites.com/blog/incentive-equity-plans-and-startup-fundraising-outside-gc) ## [Incentive Equity Plans and Startup Fundraising](https://62401.hs-sites.com/blog/incentive-equity-plans-and-startup-fundraising-outside-gc) December 20, 2022 at 11:14 AM - [startups](https://62401.hs-sites.com/blog/topic/startups), In most startup companies, with cash in limited supply and a relatively high risk that the venture will fail, it can be difficult to recruit top talent as employees and advisors. Incentive equity grants provide a solution to this problem, serving as both a substitute for the higher cash compensation that an employee or service provider might receive working for a larger or later-stage venture and/or a means of rewarding the risk associated with early stage ventures. [Continue Reading](https://62401.hs-sites.com/blog/incentive-equity-plans-and-startup-fundraising-outside-gc) ### Subscribe to our Blog ### Popular Posts [View All Posts ›](https://www.outsidegc.com/blog/all) [![Share on Facebook](https://static.hubspot.com/final/img/common/icons/social/facebook-24x24.png)](http://www.facebook.com/share.php?u=https%3A%2F%2F62401.hs-sites.com%2Fblog%2Ftopic%2Fesop%3Futm_medium%3Dsocial%26utm_source%3Dfacebook) [![Share on LinkedIn](https://static.hubspot.com/final/img/common/icons/social/linkedin-24x24.png)](http://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2F62401.hs-sites.com%2Fblog%2Ftopic%2Fesop%3Futm_medium%3Dsocial%26utm_source%3Dlinkedin) [![Share on Twitter](https://static.hubspot.com/final/img/common/icons/social/twitter-24x24.png)](https://twitter.com/intent/tweet?original_referer=https%3A%2F%2F62401.hs-sites.com%2Fblog%2Ftopic%2Fesop%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&url=https%3A%2F%2F62401.hs-sites.com%2Fblog%2Ftopic%2Fesop%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&source=tweetbutton&text=Blog%20%7C%20Outside%20GC%20%7C%20ESOP) [![Share on Email](https://static.hubspot.com/final/img/common/icons/social/email-24x24.png)](mailto:?subject=Check%20out%20https%3A%2F%2F62401.hs-sites.com%2Fblog%2Ftopic%2Fesop%3Futm_medium%3Dsocial%26utm_source%3Demail%20&body=Check%20out%20https%3A%2F%2F62401.hs-sites.com%2Fblog%2Ftopic%2Fesop%3Futm_medium%3Dsocial%26utm_source%3Demail) This publication should not be construed as legal advice or a legal opinion on any specific facts or circumstances nor an offer to represent you. It is not intended to create, and receipt does not constitute, an attorney-client relationship. The contents are intended for general informational purposes only, and you are urged to consult your attorney concerning any particular situation and any specific legal questions you may have. Pursuant to applicable rules of professional conduct, portions of this publication may constitute Attorney Advertising. Outside GC is an innovative approach to legal services for growing and mature businesses. Companies who engage Outside GC fall into two main categories: (1) those [without in-house counsel](http://www.outsidegc.com/general-legal-counsel-corporate-counsel) who need regular, on-going legal support but do not wish to hire a full-time in-house lawyer, and (2) those [with in-house counsel](http://www.outsidegc.com/in-house-counsel-support) who do not wish to add more full-time resources to their existing in-house staff. [Contact us](http://www.outsidegc.com/contact) to speak to one of our on-demand attorneys. ## Search our Site ![logo-small.png](https://62401.hs-sites.com/hs-fs/hubfs/Outside_GC_May_2015/Logos/logo-small.png?width=90&name=logo-small.png "logo-small.png") Attorney advertising. Copyright @ 2026 Outside GC LLC. All rights reserved. ![](https://dc.ads.linkedin.com/collect/?pid=215705&fmt=gif)