A common roadblock faced by business teams is “red flags” relating to the legal compliance of marketing collateral materials. From advertisements to press releases and testimonials, to glossy brochures describing your new products and services, marketing folks are tasked with creating effective messaging to support organizational goals such as new product launches and brand awareness campaigns. However, because of the external nature of these materials, it is important that they comply with a wide variety of laws and regulations (not to mention other best practices) relating to advertising and intellectual property.

